fablaurant reviews. Whichexamination ?’s of Amazon customer reviews revealed a disturbing prevalence of suspiciously positive comments for a wide variety of ‘unknown’ tech products.
Among the hundreds of products analyzed, many had thousands of positive reviews, many of which are from unverified buyers and hence are red flags for being “fake.” What we uncovered was:
For widely searched products, ‘unknown’ brands often rank highest in results.
Thousands of glowing, unconfirmed endorsements
A product receives hundreds of glowing, unconfirmed evaluations, all of them five stars, in a single day.
Goods with many positive evaluations for a variety of products.
According to a poll we ran in September 2018 among over 2,000 adults, 97% of shoppers use online customer evaluations as a resource before making a purchase decision. According to the CMA, consumer purchasing in the UK might be affected by internet reviews by as much as $23 billion every year.
In light of this, it’s clear that phony reviews are a major issue: at best, they can trick you into purchasing a product that isn’t as nice as it seems; at worst, they can lead you to acquire something that isn’t even suitable for its intended use.
We looked for 14 various types of equipment on Amazon, including cameras, wearables, headphones, and smartwatches, and discovered that some appear to be significantly more actively targeted by potentially fraudulent reviews and ‘unknown’ brands, or manufacturers that our tech experts had never heard of.
The most annoying offense was the headphones. We looked at the top-rated products on Amazon’s first page of ‘headphones’ results, as determined by the average customer review, and found:
It’s easy to see how widespread Amazon’s problem with false ratings is when you consider that it only took a few of hours to unearth over 10,000 evaluations from unverified consumers on just 24 pairs of headphones.
Many hundreds of positive, unverified reviews would appear on a product page for one of these items on the same day or within a short period of time. Duplicate or extra reviews were commonplace in this context. There were also cases where good ratings for unrelated products were included on a listing.